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Board of Advisors

Mark Amtower, Amtower & Co.

Lisa Dezzutti, Market Connections, Inc.

Kelly Harman, The Harman Group

Richard Mackey, CapITals Reps

David Powell, Federal Business Council


Biographies

Mark Amtower
Amtower & Co.
http://www.federaldirect.net/

Mark Amtower, founder of Amtower & Company, is widely regarded as a leading expert in marketing to the Federal government. He has worked with hundreds of companies representing a vast array of products and services (manufacturers, publishers, event producers, catalogers, resellers, software developers, associations and others) helping each to better define and reach their target audiences within the expansive federal market. His marketing advice has led to tens of billions in sales to the federal government.

In January 2005, Amtower published Government Marketing Best Practices. In March 2005, it went into the second printing. Each week thousands read The Amtower Report, his views on the happenings in the Federal marketplace.

In November, 2005, Amtower launched a web-based radio show, Selling to the Government with Mark Amtower, which is part of the Affiliated Nanocasting Network (http://www.theann.com).

Many business publications call for information and quotes from Mark Amtower. His quotes have appeared in the Austin American Statesman, BtoB, Business Marketing, Catalog Age, Catalog Success, Circulation Management, DM News, Direct, Federal Computer Week, Forbes, Government Computer News, Government Reseller, Marketing Technology, Network World, Philadelphia magazine, Reseller Management, The Washington Times,  and many others. He has written over one hundred articles, which have appeared in many business publications, including many of those listed above. He is frequently interviewed on business radio talk shows around the country.

He is a popular speaker at business conferences including the Annual Catalog Conference, Business Mailers Group, Direct Marketing to Business (DMB), Fed IT 2001, Federal Channels, FOSE, Grant Thornton CEO Roundtables, HighTech Direct, MacWorld Summit, Merit Direct Business Mailers Co-op, SIGCAT and others. He has also produced more than sixty public seminars and conferences, including the popular "Government Marketing Best Practices" seminar and the "B2G Catalog Summit".

Mark Amtower regularly advises senior management at a variety of companies on matters related to marketing, positioning, branding, press relations, and customer development and retention.

He served on the Board of Advisors for FOSE (1992-94) and eGov (1997-2002), has advised SIGCAT (now the DVD Association) since the early 1990s. He is currently on the Board of Advisors of the Board of Advisors for the American Consultants League and Diamond Mind, LLC.

Mark Amtower is widely known for his candor.

Lisa Dezzutti, President and CEO
Market Connections, Inc.
http://www.marketconnectinc.com/

Since January 1996, Dezzutti has been President and CEO of Market Connections. The firm's success has been driven by its ability to help its clients integrate information about their markets, customers, and competitors into comprehensive plans that translate research data into specific actions to propel their business forward.

Prior to forming Market Connections, Dezzutti was Director, Marketing Communications and Research for Government Technology Services, Inc. (GTSI), a leading reseller of computer hardware, peripherals, and software to government. There, Dezzutti also served as Director, Corporate Planning and Quality. During her tenure at GTSI, Dezzutti revamped the annual strategic planning process and led the strategic process team that resulted in shorter cycle times for product delivery and responding to customers. She directed the corporate research process, which included performing market studies and customer and employee satisfaction research. She developed and executed a $5 million annual marketing budget and led the annual marketing planning process to ensure strategic alignment of specific campaigns with company goals.

She holds a B.A. in Business Administration and a B.S. in Economics from Radford University; she also has an M.B.A. in Business Administration from George Mason University. She is co-founder and co-chair of the Government Marketing Forum. An active member of the American Marketing Association, she is also a member of Women in Technology, the Northern Virginia Technology Council, the American Business Woman's Association, and the Radford University Business Industry Council.

Kelly Harman, CEO
The Harman Group

Kelly has twenty years of experience in sales, marketing, and business development to both the private and public sectors. She has held senior marketing and sales positions with industry leaders and emerging companies in the telecommunications, videoconferencing, software and outsourcing industries.

Her background in both sales and marketing gives her the unique ability to bridge the gap that often separates those departments, and develop strategic marketing initiatives that impact the bottom line of the organization. Throughout her career, she’s used this experience to help businesses increase revenue, open new markets, launch new products and services, and create strong relationships with their clients.

After 20 years at the receiving end of marketing departments and consulting firms, Kelly launched The Harman Group in 2003 with a mission to provide practical, sales-driven marketing services to companies that sell to the public or private sectors.  Her firm places an emphasis on measuring performance and delivering maximum results for every investment. As a result, The Harman Group has grown rapidly, achieving industry recognition and a solid foundation of clients.

Kelly serves on the board of the City of Manassas Business Council and the Government Market Forum and is a member of The American Small Business Coalition's Helm Committee.

Government Contractors Council where she writes a monthly column interviewing top decision makers in both the federal government and prime contracting companies to uncover best practices for smaller organizations to follow when building their government business.

Richard Mackey, Founder and President
CapITal Reps
http://www.capitalreps.com/
Richard is founder and president of CapITal Reps, a Gsa Schedule advisory firm. Richard has negotiated over 300 Schedules on behalf of a variety of companies.

David Powell, VP and COO
Federal Business Council
http://www.fbcinc.com
David is VP and COO of the Federal Business Council, the leading provider of in-agency expositions. FBC produces a wide variety of events for the Federal community.


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