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Recommended Reading List for
Business, Marketing and Self-Improvement


Must Read!
Government Marketing Best Practices (Amtower)
Book

The Anatomy of Buzz (Emauel Rose)
Book
In this largely overlooked work, Emanuel Rosen details the real power of word-of-mouth marketing, then lists the steps on how to create and manage this powerful process for you, your product, service or company. If you do not read this, you are overlooking one of the great marketing tools available. Rosen's book is indispensable. This needs to be in everyone's library, but not gathering dust. I have used these concepts in my seminars and for my business, and for a "one man band", there are few who can match me for creating "buzz". Mr Rosen - my thanks and admiration for a truly great book. Now - put it on CD!

BUSINESS & MARKETING CLASSICS
Each of these is easy and fun to read, and well worth the time. Although the examples in the Trout & Ries books are dated, the concepts are solid.

Positioning: The Battle for Your Mind (Trout & Ries)
Book
The Jack Trout/Al Ries classic that defined positioning as a marketing concept.

The 22 Immutable Laws of Marketing (Trout & Ries)
Book
2nd of three Trout & Ries classics.

Marketing Warfare (Trout & Ries)
Book
3rd of the classic Trout & Ries classic texts on marketing

The Great Game of Business (Jack Stack)
Book


MARKETING

Differentiate or Die: Survival In Our Era of Killer Competition (Jack Trout and Steve Rifkin)
Book

The Online Copywriter’s Handbook (Robert W Bly)
Book
Bob Bly is a friend, member of my Board of Advisors, and one of the best copywriter’s working today. He is a prolific author, and all of his stuff is worth reading.

Business to Business Marketing: Creating a Community of Customers (Victor Hunter)
Book
Vic Hunter is a friend and a member of my Board of Advisors. I use portions of this book as a cornerstone for my Government Marketing Best Practices seminar. It is not easy to read, but well-worth the effort.


CORPORATE MANAGEMENT

The Art of the Start (Guy Kawasaki)
Book

The Leadership Engine (Noel Tichy)
Book
Audio Cassette

The Cycle of Leadership
(Noel Tichy)
Book
CD

Control Your Destiny of Someone Else Will (Noel Tichy)
Book
CD

Since Welch became its CEO in 1981, GE has become one of the most successful companies of the late 20th century, increasing its market value from $13 billion to over $400 billion. Welch has been hailed by "60 Minutes" as the best executive in the world. This success can be attributed in large part to Jack Welch, GE's dynamic CEO who transformed the company from a bureaucratic behemoth into a fierce competitor in the global marketplace.

Built to Last: Successful Habits of Visionary Companies (Jim Collins)
Book
CD

Good to Great: Why Some Companies Make the Leap, and Some Don’t (Jim Collins)
Book
CD

Beyond Entrepreneurship: Turning Your Business Into an Enduring Great Company (Jim Collins)
Book

Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan
Book
CD

Profitable Growth is Everyone's Business by Ram Charan
Book
CD
Audio Cassette


BOOKS FOR CONSULTANTS

The Ultimate Consultant (Alan Weiss)
Book
I re-read this book regularly and pick up something new each time. I assume his other books are also worth reading, because this is so good.

The Seven Habits of Highly Effective People (Stephen R Covey)
Book
CD
Anything by Dr Covey is worth reading if you want to live an effective, value-based life.

First Things First (Stephen R Covey)
Book

The Automatic Millionaire (David Bach)
Book
CD
It is imperative for the self-employed – indeed, everyone – to get a grip on their finances. David Bach has a solid approach, do-able by everyone.


SKILLS EVERYONE NEEDS
I believe everyone needs continuous improvement in three key areas: speaking (one to one or one to many), listening and schmoozing.

Speak and Grow Rich (Dottie & Lilly Walters)
Book

Every business person should learn the art of speaking: one to one or one to many, it doesn’t matter. I also like Maggie Bedrosian’s Speak Like a Pro: A Business Tool for Marketing and Managing.

You've Got to Be Believed to Be Heard by Bert Decker
Book
Audio Cassette

The Golden Rule of Schmoozing by Aye Jaye
Book
CD
Audio Cassette



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